LinkedIn01
Video landing soonFounder brands for Australia's top-tier CEOs
We build founder brands that win customers. A done-for-you content engine that grows your distribution, builds trust before the first call and expands your network. Strategy, scripting, production and publishing, run by our team. You show up on camera.
Book an intro call
LinkedInYouTubeInstagramXPodcast clipsKeynote cutsFounder lettersShort-form video
LinkedInYouTubeInstagramXPodcast clipsKeynote cutsFounder lettersShort-form video
Why now
Your buyers decide who to trust long before they speak to sales. The founder they already follow wins the deal. Build that presence properly and it pulls in talent, investors, partners and opportunities too.
4
Platforms we run for you: LinkedIn, Instagram, YouTube and X.
90
Day build to a brand that brings in inbound, intros and hires.
1
Engine, custom built. Channels, formats and cadence designed around your goals.
Selected work
Recent work, in the wild.
Content we've produced for the founders we work with, built to drive organic demand and trust across LinkedIn, YouTube and X.
YouTube02
Video landing soonThe decision that changed our first year
X03
Video landing soonWhat we got wrong about scaling
LinkedIn04
Video landing soonA founder story told in 45 seconds
Case study
B2B software founder. Building organic demand gen and trust across LinkedIn, YouTube and X.
DemandTBC
Qualified inbound conversations
ReachTBC
Impressions with the right buyers
Channels3
LinkedIn, YouTube and X, live from zero
The system
Everything a media team does. Without hiring one.
Strategy
Positioning that makes you the obvious name in your category.
We map who you need to reach, what they already believe, and the five content pillars that move them. Every piece we publish ladders back to a commercial goal: pipeline, capital, talent or partnerships.
- ICP mapping
- Content pillars
- Point of view
- Voice guide
Production
Our crew. Your office.
Cinema-grade filming on location, with scripts and prompts prepared so you never stare at a blank camera.
Post
Edited to the platform.
Short-form, long-form, carousels and written posts cut from every shoot.
Distribution
Published on schedule.
Scheduling, captions, comments and community, run by us with your sign-off.
Reporting
Measured on outcomes.
Monthly review of inbound, intros and reach against the goals we set together.
Approvals
Nothing goes live without you.
One simple approval window on your phone. A few minutes, and the next batch is ready to go.
Leverage
Built to amplify every venture you touch.
Your audience becomes an asset you keep: for the next raise, the next hire, the next company.
How it runs
From first call to compounding.
01
Diagnose
Week 1. A deep strategy session on you, your company and the people you need to win. We leave with your positioning, pillars and a 90-day roadmap.
02
Build
Weeks 2 to 3. Profiles rebuilt, format library designed, first scripts written. Your content system is set up before the camera rolls.
03
Shoot
On your calendar. Focused sessions with our crew wherever suits you. Cadence is set around your goals, and every shoot is planned to cover weeks of content.
04
Publish
Every week. Edited, approved and posted to the cadence each channel needs. We handle replies, tagging and the small details that make a feed feel alive.
05
Compound
Month 3 onward. We double down on what lands, turn attention into inbound, and point the audience at whatever you're building next.
Who we work with
A short roster, by design.
Built for
Founder-led businesses where trust drives the sale, and the founder is the most persuasive asset the company has.
- Founders and CEOs of $5M to $100M+ companies who want more qualified pipeline
- Post-exit founders building their next venture
- Founders heading into a raise, a big hiring push or a new market
- Leaders in competitive categories who want a moat that can't be copied: trust in the person behind the company
- Founders new to content who want it done properly from day one
Where we're not the right partner
- Short campaigns or one-off launches. We build long-term assets.
- Faceless ghostwriting. Our work is built around you and your point of view.
- Volume for its own sake. Every piece is tied to a commercial outcome.
- Founders who aren't ready to put their name and perspective in market.
Engagements
One engagement. Built around you.
No fixed packages. Every engine is scoped around your goals.
- 01Discovery callGoals and buyers
- 02Custom proposalScope and cadence
- 0390-day buildThen month to month
Strategy
PositioningDemand mappingContent pillarsVoice guide
Production
On-location shootsScriptingShort-formLong-form
Channels
LinkedInInstagramYouTubeX
Growth
CommunityInbound trackingOutcome reviewsDedicated producer
Engagements from $10,000 AUD a month, scoped to your goals.Limited intake each quarter.
Who runs it
I built my own audience from nothing with a camera and a point of view. Now I build that same engine for founders who have far more to say and far less time.
Anikan KhandharFounder, BUILDR
25K+ on InstagramFilmmakerEngineering, USYDFounder-led brand coach
Questions
Before you apply.
How much of my time does this take?+
It depends on the scope we build for you. Most founders spend a few hours a month on camera plus a quick approval each week. We prepare scripts and prompts in advance so every minute on set counts.
I've never posted or filmed. Is that a problem?+
No. Most founders we work with start there. We ease you in one platform at a time and coach you on camera until it feels natural.
Who approves what goes out?+
You do. Nothing is published without your sign-off. Your comms or legal team can sit in the approval loop if needed.
Which platforms should I be on?+
It depends on who you need to reach. LinkedIn usually carries authority and demand, Instagram carries reach and goodwill, and YouTube or podcast builds deep trust. We decide together in week one.
What's the commitment?+
Every engagement starts with a 90-day build, then continues month to month. Brands compound, so most founders stay well past the first quarter.
Apply
Let's build yours.
Tell us a little about you. If it looks like a fit, we'll book a 30-minute intro call within two business days.